Privacy Notice

Clarity. Confidence. Clients. Because your business counts.

Last updated: June 2026

This Privacy Notice explains how AB Marketing (“we”, “us”, “our”) collects, uses, stores and shares personal data when you visit our website, contact us or enquire about our services, book or receive our services, subscribe to our emails or download a resource, or interact with us on social media.

1) Who we are

AB Marketing is the trading name of Annika Bowhay Marketing. AB Marketing is the data controller for the personal data we collect about you.

We are registered with the UK Information Commissioner’s Office (ICO).

ICO registration number: ZA795640

Contact: hello@ab-marketing.co.uk

2) The personal data we collect

We may collect and process the following categories of personal data:

Identity data: Name, business name and job title.
Contact data: Email address, telephone number and postal address.
Enquiry and booking data: Information you provide when you contact us, book a session, request a quote or download a resource.
Service delivery data: Project briefs, brand information, website content, marketing assets, access details you choose to share, and communications related to delivery.
Technical data: IP address, browser type and version, device identifiers, operating system and website usage data.
Marketing and communications data: Your preferences for receiving marketing from us, your communication preferences and engagement data, such as email opens and clicks where tracking is enabled.

If you provide us with personal data about another person, for example a team member, you must ensure you have the right to do so and that they have been informed.

3) How we collect personal data

We collect personal data through:

Direct interactions, including email, phone, forms, meetings and social media messages.
Our website, including cookies and similar technologies, analytics and tracking pixels where enabled.
Third-party platforms you choose to use to interact with us, for example LinkedIn, Instagram, Facebook, Google Calendar, payment providers, CRM tools or email marketing platforms.

4) Why we use your data and our lawful bases

We only process your personal data where the law allows us to. The main ways we use personal data are set out below.

A) To respond to enquiries and provide our services

Purpose: Handling enquiries, providing quotes, onboarding, delivering services and communicating with you.
Lawful basis: Performance of a contract, or taking steps to enter into a contract.

B) To manage our business

Purpose: Invoicing, accounting, record-keeping, scheduling, business administration and legal compliance.
Lawful basis: Legal obligation and legitimate interests.

C) To improve our website and marketing performance

Purpose: Website analytics, conversion tracking, troubleshooting and understanding what content and campaigns are working.
Lawful basis: Consent where required for cookies/pixels, and legitimate interests where applicable.

D) To send marketing communications

Purpose: Sending newsletters, updates, workshops, resources and relevant marketing content.
Lawful basis: Consent for email marketing lists, or legitimate interests where permitted under PECR, for example existing customer relationships where applicable.

You can withdraw consent at any time by using the unsubscribe link in emails or by contacting us.

5) Cookies, analytics and tracking pixels

We use cookies and similar technologies on our website. Some are essential for the website to function. Others help us measure performance and improve marketing.

Analytics

We may use analytics tools, for example Google Analytics, to understand website usage, traffic sources and page performance.

Tracking pixels and advertising measurement

We may use tracking pixels and similar technologies, for example Meta Pixel and LinkedIn Insight Tag, to:

Measure the performance of ads and campaigns.
Understand which pages and content lead to enquiries or downloads.
Build audiences for marketing, such as retargeting, where permitted.
Reduce irrelevant advertising and improve relevance.

You can manage cookies and tracking preferences using our cookie banner/settings and your browser controls. Please also see our Cookie Notice for more information.

6) Email marketing platforms and CRM tools

We use third-party email marketing, CRM and automation platforms to manage subscriptions, deliver resources, send emails and keep appropriate consent records. These platforms may process:

Your name and email address.
Subscription preferences and consent records.
Email engagement data, such as opens and clicks, where tracking is enabled.
Tags or segmentation information, for example which resource you downloaded.

You can unsubscribe at any time using the link in our emails.

7) Sharing your data and third parties

We do not sell or trade your personal data.

We may share personal data with trusted third parties where necessary to operate our business and deliver services, for example:

Website hosting and website platforms.
Email marketing, CRM and automation platforms.
Analytics providers and tracking pixel providers.
File storage and document tools.
Scheduling and communication tools.
Payment, invoicing and accounting providers.
Subcontractors, for example specialist design, web development or event support, where agreed as part of your engagement.

Where third parties act as processors on our behalf, we ensure appropriate contracts are in place.

8) International data transfers

Some of our third-party providers may process data outside the UK. Where personal data is transferred internationally, we use appropriate safeguards as required by UK data protection law, for example UK data transfer agreements and contractual safeguards.

9) How long we keep your data

We keep personal data only for as long as necessary for the purpose it was collected, including legal, accounting or reporting obligations.

Typical retention examples:

Enquiry data: Retained for a reasonable period to manage follow-up and reporting.
Client project data: Retained for the duration of the relationship and a reasonable period after completion for reference, accounting and legal purposes.
Financial records: Retained as required by law.
Email marketing data: Retained until you unsubscribe or ask us to remove your data, unless we need to keep limited records to evidence consent or suppression preferences.

10) How we protect your data

We take appropriate technical and organisational measures to protect personal data, including:

Access controls and least-privilege access.
Secure cloud systems and password management.
Limiting data access to those who need it for delivery.
Good security practice for devices and accounts.

11) Your rights

Under UK data protection law, you have rights including:

Access your personal data.
Rectification of inaccurate data.
Erasure in certain circumstances.
Restriction of processing in certain circumstances.
Data portability in certain circumstances.
Objection to processing in certain circumstances.
Withdraw consent where consent is the lawful basis.

You can exercise these rights by contacting us at hello@ab-marketing.co.uk.

If you are based in Germany or elsewhere in the EEA, you may also have rights under EU GDPR. You can contact us using the details in this Privacy Notice, and you may also have the right to complain to your local supervisory authority.

If you are not satisfied with how we handle your data, you can complain to the UK Information Commissioner’s Office (ICO).

12) Children’s data

Our services are not directed at children, and we do not knowingly collect personal data from children.

13) Updates to this Privacy Notice

We may update this Privacy Notice from time to time. The latest version will always be published on our website with the updated date.

Contact details

AB Marketing

Email: hello@ab-marketing.co.uk

Website: ab-marketing.co.uk

Or use the “Contact Us” section on our website.