Website Content & Maintenance
A website that is clear, searchable and designed to convert, not just look pretty.
Search behaviour has changed.
People still use Google, but they also search with voice, type full questions, and increasingly rely on AI summaries and recommendations. If your website content does not answer the right questions clearly, it becomes harder to find, trust and choose.
We write and optimise website content to improve searchability and user experience. That means clear messaging, smart keyword and key phrase use, and question-led content that reflects how people actually search today. We do not just make websites look good, we make them functional, user friendly and easier to find.
Our UX design experience plays a major role in creating a pleasant experience that customers want to use, return to and recommend. We approach every project with an open mind, applying our experience in marketing, inclusivity and design.
Wiltshire-based, working across the UK and Germany.
Proof that clear search activity can improve visibility
Clear data makes better marketing decisions possible. These results show how local search optimisation and consistent Google activity can improve visibility and interactions over time.
+111%
Search Visibility
Google Business Profile visibility growth for a local service business within 5 months.
1,894
Profile Views
Achieved through local search optimisation and consistent Google activity.
What is included
- Content and structure review to identify what is unclear, missing, or not working
- Keyword, key phrase and key question mapping based on your services and real search intent
- Content improvements to strengthen clarity, credibility and conversions
- UX recommendations to improve navigation, trust and readability
- Inclusivity and accessibility considerations to improve experience for more users
- On-page optimisation guidance (Headings, internal links, meta titles/descriptions, image alt text)
- A clear action plan with priorities and next steps
- Implementation support if you want us to make the improvements for you
Who this is for
- Businesses whose website is not generating consistent enquiries
- Teams who want better search visibility without guessing what to write
- Founder-led businesses who do not have time to maintain content consistently
- Businesses who want content that matches modern search behaviour (Questions, conversational search, AI summaries)
- Brands who want a more user friendly, inclusive experience that customers enjoy using
- Businesses who want a joined-up website journey that guides visitors towards a clear next step
Why it works
A website performs when it does two things well:
- It helps the right people find you (Searchability)
- It helps the right people choose you (Clarity and UX)
We combine marketing strategy, content writing and UX-led design thinking. That means your content is written for humans first, structured for search, and designed to guide visitors towards a clear next step. When your pages answer key questions clearly, use the right language, and make navigation easy, your website becomes more visible and more persuasive.
The outcome is a website that feels easier to use, communicates value quickly, and supports enquiries and bookings more reliably.
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Website Audit and Optimisation Options
Choose the level of support that matches your website size, goals and capacity. Most medium-sized business websites sit between 15–20 pages, so we provide a clear boundary for scope.
Priority Pages Audit
(7 Key Pages) – From £395
Best for fast clarity on what to fix first.
- Audit of your Homepage + up to 6 key pages (usually service and conversion pages)
- Written report with priorities, quick wins and recommended edits
- UX and inclusivity observations to improve usability and flow
- Action plan for the next 30–60 days
Full Website Audit + Keyword and Questions Toolkit
(Up to 20 Pages) – From £695 (Recommended)
Best for improving visibility with modern search behaviour.
- Full content and UX audit across up to 20 pages
- Keyword and key phrase list aligned to your offers and search intent
- Key questions list based on how people search today (including question-led searches)
- Page-by-page recommendations (What to add, remove, clarify and prioritise)
- Internal linking and structure guidance to strengthen findability and user journeys
- Priority roadmap for the next 6–12 months of content improvements
Implementation and Optimisation Sprint
From £1,295
Best if you want it implemented properly, without it sitting on your to-do list.
- Everything in the Full Audit + Toolkit, plus implementation support
- Content rewriting and optimisation for your Homepage + up to 6 priority pages
- On-page improvements (Headings, meta descriptions, internal links, calls to action)
- UX-led refinements to reduce friction and improve conversions
- Handover notes so future updates stay consistent
Optional ongoing maintenance: We can provide monthly content updates and optimisation after the sprint, based on a simple retainer.
Websites larger than 20 pages: Quoted separately.
Marketing Consultant FAQs
1. What does a marketing consultant do?
A marketing consultant develops and implements marketing strategies, manages campaigns, and ensures your messaging and brand are consistent across all channels. This will get you results while staying on target for your business goals.
2. Is hiring a marketing consultant worth it for a small business?
Yes. If you are not ready to hire a full-time marketing team, a consultant gives you access to high-level expertise and strategy – but on a flexible, cost-effective basis.
3. What kind of marketing services are included?
You will receive support with campaign planning, digital marketing, content creation, reporting, graphic design coordination, and much more. The service is tailored to your business needs.
4. How will I know if the marketing is working?
You will receive regular performance reports with metrics such as reach, engagement, enquiries and conversions – so you always know your return on investment.
5. Can a marketing consultant work with my existing team?
Absolutely. I collaborate seamlessly with your internal staff or any external agencies you use to ensure consistent, aligned marketing delivery.