Find Your Ideal Client Workshop
Choose Your Learning Journey: In a Group or 1:1 Intensive
Stop Marketing to Everyone and Start Attracting Your Perfect Clients
Transform your marketing from scattered hopes into targeted success! Join Annika from AB Marketing for a comprehensive workshop that will help you identify, understand, and connect with the clients who truly need what you offer.
Two Ways to Master Your Ideal Client Strategy:
GROUP WORKSHOP
(Live)-
Learn alongside fellow business owners in an interactive group setting
-
Maximum 12 participants for personalised attention
1-TO-1 INTENSIVE
(Live)-
Deep-dive personal session tailored exclusively to your business
-
Complete focus on your unique challenges and opportunities
Choose Your Perfect Workshop Format
Option 1:
Group Workshop Experience
Live Interactive Session - £97
Perfect for business owners who thrive in collaborative environments and enjoy learning from others.
What You Get:
- 2.5-hour comprehensive live workshop with theory and hands-on application
- Small group setting (maximum 12 participants) for individual attention
- Interactive exercises with fellow business owners
- Complete workshop recording for lifetime access
- Downloadable resources including templates and worksheets
- Ideal Client Profile template customised during the session
- Follow-up email support for 14 days after the workshop
You’ll Master:
- Identifying your true ideal client beyond basic demographics
- Understanding client pain points and decision-making triggers
- Using tools to discover what your clients search for online
- Creating content that speaks directly to your ideal audience
- Developing targeted marketing messages that convert
- Building layered client personas for complex audiences
Perfect For: Business owners who enjoy collaborative learning and want to network while gaining valuable insights from other participants’ experiences.
"This is a great workshop. Highly recommend people attend and tap into Annika's wealth of knowledge and experience."
Option 2:
1-to-1 Intensive Session
Personalised Deep-Dive Experience - £297
Get exclusive, focused attention to create a comprehensive ideal client strategy specifically for your business.
What You Get:
- 2.5-hour intensive 1-to-1 session via video call
- Complete focus on your specific business and industry
- In-depth client profiling with detailed analysis
- Custom content templates created for your brand voice
- Detailed action plan for immediate implementation
- Session recording for future reference
- BONUS: follow-up call (30 minutes within 4 weeks)
You’ll Create:
- Multiple detailed ideal client profiles for different market segments
- Industry-specific pain point analysis
- Customised content calendar ideas
- Use tools to help you with content creation that resonates with your ideal client
- Lead generation tactics specific to your ideal clients
- Conversion-focused messaging framework
Perfect For: Business owners who want exclusive attention, have complex target audiences, or prefer private consultation to dive deep into sensitive business information.
"Very informative workshop. Friendly and professional and I came away with lots of helpful tips and tools to use in the future."
Why Finding Your Ideal Client Matters
Stop Wasting Time and Money on Random Marketing
The Problem:
- Posting content that gets ignored
- Attracting the wrong type of clients
- Competing solely on price
- Feeling frustrated with marketing results
- Not knowing where to find quality leads
The Solution:
- Laser-focused messaging that resonates
- Higher-quality inquiries from better clients
- Ability to charge premium prices
- Clear direction for all marketing efforts
- Sustainable business growth
What You Will Learn
Core Workshop Modules:
Understanding Your Ideal Client
Identifying Pain Points and Triggers
Thinking Like Your Client
Using Research Tools Effectively
Creating Targeted Content
Building Layered Client Personas
Workshop Structure
Group Workshop Timeline (2.5 hours):
- Welcome & Introductions (15 minutes)
- Understanding Ideal Clients (45 minutes)
- Building Client Profiles (60 minutes) – Interactive Exercise
- Break (15 minutes)
- Content Creation Workshop (45 minutes) – Hands-on Practice
- Q&A and Next Steps (10 minutes)
1-to-1 Intensive Timeline (2.5 hours):
- Business Deep-Dive (30 minutes)
- Detailed Client Analysis (60 minutes)
- Strategy Development (60 minutes)
- Content Planning (30 minutes)
- Action Plan Creation (30 minutes)
Who This Workshop Is For
Perfect If You:
- Feel overwhelmed by social media and marketing
- Attract clients who only care about price
- Struggle to create content that generates leads
- Want to stop competing on price alone
- Need clarity on who your ideal client really is
- Waste time on marketing that does not work
Industries That Benefit Most:
- Service-based businesses
- Consultants and coaches
- Health and wellness practitioners
- Creative professionals
- Local businesses
- Professional services
Choose Your Perfect Workshop Format
Scroll Table Content
Feature | Group Workshop | 1-to-1 Intensive |
|---|---|---|
Price | £97 | £297 |
Duration | 2.5 Hours | 2.5 Hours |
Participants | Up to 12 people | Just you |
Interaction | Group Learning | Personal Focus |
Templates | Standard Templates | Customised for you |
Follow Up | 14 days email support | 30 days + bonus call |
Recording | Yes | Yes |
Best For | Collaborative learners | Personalised strategy |
READY TO START? | BOOK WORKSHOP | BOOK 1:1 SESSION |
About Annika:
Your Marketing Strategy Expert
With over 15 years in marketing and customer service 10 year prior to that, Annika specialises in creating practical strategies that deliver real results. Her approach focuses on understanding your business inside and out, then developing marketing that actually works.
Proven Results:
- Helped businesses increase bookings from 5 per week to 18
- Supported clients to achieve fully booked schedules 8 weeks in advance
- Transformed marketing approaches for hundreds of business owners
The AB Marketing Difference:
- Practical, not theoretical – strategies you can implement immediately
- Current expertise – up-to-date with platform changes and trends
- Business-focused approach – marketing that drives real results
- No overwhelm – clear, manageable steps for sustainable growth
Pricing & Booking
GROUP WORKSHOP
(Live)-
Live interactive 2.5-hour session
-
Maximum 12 participants
-
All resources and templates included
-
Recording provided
-
14 days follow-up support
1-TO-1 INTENSIVE
(Live)-
Private 2.5-hour consultation
-
Completely personalised to your business
-
Custom templates and strategy
-
Recording provided
-
30 days support plus bonus follow-up call
Payment Options Available
For payment plan options, contact hello@ab-marketing.co.uk
Frequently Asked Questions
How do I identify my ideal client for my business?
Our workshop teaches you to go beyond basic demographics to understand your client’s pain points, decision-making triggers, and search behaviour. You will learn to use AI-powered research tools like ChatGPT and Answer The Public to discover exactly what your ideal clients are searching for online, then create detailed client profiles that guide all your marketing decisions.
What is the difference between group workshop and 1-to-1 ideal client training?
The group workshop (£97) provides excellent value in a collaborative setting where you learn alongside other business owners and benefit from shared insights. The 1-to-1 intensive (£297) offers complete personalisation with ideal client strategies developed specifically for your business, industry challenges, and target market, plus extended support and a bonus follow-up call.
How long does it take to create an ideal client profile?
During our 2.5-hour workshop, you will create your core ideal client profile with templates and research tools. However, developing a comprehensive understanding is an ongoing process. You will leave with actionable templates and strategies to continue refining your ideal client profile as your business grows.
Can this workshop help me attract higher-paying clients?
Absolutely. By clearly defining your ideal client and creating targeted messaging that speaks to their specific needs and pain points, you can position yourself as the expert solution rather than competing on price. Many participants report attracting better quality clients who value their expertise after implementing our strategies.
What tools will I learn to research my ideal clients?
You will master free tools including ChatGPT for client persona development, Answer The Public for discovering search queries, and Google insights for understanding client behaviour. We also cover social media listening techniques and keyword research methods that reveal exactly what your potential clients are looking for.
Do I need marketing experience to attend this ideal client workshop?
No previous marketing knowledge required. This workshop is designed for business owners at any level, from complete beginners to experienced marketers wanting to refine their targeting. We start with fundamental concepts and build up to advanced client research and targeting strategies.
How quickly will I see results from identifying my ideal client?
Many participants begin implementing strategies immediately after the workshop and see improved engagement within weeks. You will leave with clear action steps, templates, and content ideas to start attracting your ideal clients straight away. The clearer your targeting becomes, the more qualified leads you will generate.
Is ideal client training worth it for small businesses?
Especially valuable for small businesses. When you have limited marketing budget and time, targeting the right clients is crucial. Our workshop helps small business owners stop wasting resources on broad marketing and start attracting clients who truly need their services and are willing to pay fair prices.
What if I have multiple types of ideal clients?
We cover this extensively in the workshop. Many businesses serve different client segments, and we teach you how to create layered client personas and develop targeted messaging for each group without diluting your brand message. You will learn when to focus on one primary ideal client versus managing multiple segments.
Can I get a refund if the ideal client workshop does not help my business?
We are confident in the value our workshop provides. If you attend the full session, complete the exercises, and feel the content did not meet your expectations, contact us within 7 days for a full refund. Your success in attracting ideal clients is our priority.
"
Ready to transform your marketing?
Stop guessing who your ideal client is and start attracting them with confidence.
Choose your workshop format and take the first step towards marketing that actually works.