Event & Launch Marketing
Campaigns that build demand, drive sign-ups, and help you hit your minimum numbers with confidence.
Running an event, workshop, webinar or launch is exciting, but it can also feel high-pressure. If promotion starts too late, even the best offer can struggle to get the attendance it deserves.
We build strategic launch and event campaigns designed to maximise impact. That can include messaging and positioning, content and email marketing, paid social advertising, local PR, partnerships, and clear conversion paths so people know exactly how to book.
For best results, we need at least 8 weeks before your event or launch. 12–16 weeks is ideal.
Wiltshire-based, working across the UK and Germany.
Why event and launch marketing matters
Events and launches are not only about promotion, they are about building demand in the right order.
A structured campaign helps you:
- Sell tickets or secure registrations consistently instead of relying on last-minute pushes
- Hit your break-even numbers with less stress and more predictability
- Build trust before asking for the sale through value-led content and clear messaging
- Reduce drop-off with clear booking journeys and reminders
- Create momentum you can reuse for future launches and events
Choose your route
Option 1: Launch Marketing
For products, services, programmes or new offers that need a clear campaign plan and coordinated delivery.
Best for: businesses launching something new and wanting momentum, visibility and a clear conversion path.
Option 2: Event Marketing
For workshops, webinars, talks and in-person events that need registrations and ticket sales.
Best for: businesses and organisations who want to sell out or reach a minimum attendance target to break even.
What we do
Each event or launch is different, so we tailor the plan to your goals, audience and timeline. Support can include:
- Campaign strategy and timeline (What to do and when)
- Positioning and messaging (What you are selling and why it matters)
- Audience targeting (Who this is for and what they need to hear)
- Content planning and creation (Posts, emails, landing page copy, graphics)
- Email marketing (Announcements, nurture and reminder sequences)
- Paid social advertising (Where appropriate and within budget)
- Local PR and outreach (Where relevant, including partnerships and community promotion)
- Booking journey and conversion support (So it is easy to register and attend)
- Reporting and optimisation (So you improve results during the campaign)
How we work
Step 1: Clarity
We confirm goals, audience, offer, minimum attendance targets, and what success looks like.
Step 2: Campaign plan
We build the timeline, messaging, content plan and channel strategy based on your audience and timeframe.
Step 3: Delivery and optimisation
We implement consistently, track performance, and adjust the campaign to maximise results before the deadline.
Timeline guidance
8 weeks minimum for a focused campaign that has time to build visibility and conversion.
12–16 weeks ideal for stronger momentum, better targeting, and more time for optimisation.
If you have less time than this, we can still support you, but we will prioritise the highest-impact actions first.
Experience and credibility
We have extensive experience supporting product and marketing teams to streamline launches, align messaging, and coordinate activity across channels. Our approach is strategy-led, practical and focused on measurable outcomes, not noise.
Event & Launch Marketing FAQs
1. How far in advance should we start promoting an event or launch?
We recommend a minimum of 8 weeks. For best results and a calmer campaign, 12–16 weeks is ideal.
2. Can you help us sell out an event or hit break-even numbers?
Yes. We will build a campaign designed to drive registrations and reduce last-minute pressure, with clear messaging and a structured timeline.
3. Do you run paid advertising?
Yes, where it makes sense. Paid social can be part of the campaign alongside organic content, email marketing and outreach. We will recommend the best approach for your audience and budget.
4. Can you support online events as well as in-person events?
Yes. We support webinars, online workshops, in-person events and hybrid campaigns.
5. Do you work outside Wiltshire?
Yes. We are based in Wiltshire and work with businesses across the UK and Germany.
Do you have an event coming up?
If you have an event or launch coming up, we can help you plan the campaign and build momentum early, so you are not relying on last-minute promotion. Book a free consultation and we will recommend the best approach for maximum impact.
Tell me more....
When is your event and what is your minimum attendance target?
Which product or service are you about to launch?
